Logo PalettaCoresPalettaCores

Pastel Color Palette

Pastel colors are characterized by their soft, muted tones that create a calm and inviting atmosphere. These colors often evoke feelings of tranquility and relaxation, making them ideal for design applications that aim to soothe or comfort the viewer. A pastel color palette can include a variety of shades ranging from soft pinks to gentle blues, perfect for creating harmonious combinations.

Brands that use Pastel

  • Havaianas
  • L'Occitane
  • Chanel
  • Riachuelo
  • Glossier
  • Pantone
  • Caudalie

Meaning of the color Pastel

Emotionally and psychologically, pastel colors are associated with calmness, softness, and a gentle warmth. They often evoke comfort and nostalgia, reminding individuals of spring blossoms or childhood innocence. In design, pastels can promote stress relief and peacefulness, making them a popular choice for spaces meant to relax and unwind.

How the color is used

Pastel colors are widely used in design due to their ability to convey a sense of serenity and elegance. They are often applied in branding, fashion, and home decor to create an inviting and serene atmosphere. Pastel color palettes are perfect for minimalist designs that prioritize simplicity and sophistication, easily blending into various aesthetics.