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Yellow Color Palette

Yellow is a vibrant and eye-catching color often associated with warmth, happiness, and optimism. Its bright hue can energize any design, making it an ideal choice for drawing attention or conveying cheerfulness. From soft pastels to bold, sunny shades, yellow offers a wide range of variations for creative expression.

Brands that use Yellow

  • Itaú
  • McDonald's
  • Shell
  • Ferrari
  • IKEA

Meaning of the color Yellow

Yellow symbolizes joy, intellect, and energy. Psychologically, it triggers warmth and cheerfulness while stimulating mental activity. It also evokes feelings of clarity and inspiration, making it prevalent in stimulating and friendly environments.

How the color is used

Yellow is frequently employed in design to convey alertness and positivity. It is an excellent choice for highlights and as a focal point in visual communications. Its various shades allow it to pair well with colors like grey, white, or contrasting colors like purple.